Increase your floor store sales.

Integrated Marketing Communications (IMC) is defined in the name - integration of all marketing communications activities (market research, advertising, public relations, direct marketing, personal selling, and sales promotion) to create a consistent, coherent, continuous, and complementary marketing message which permeates every aspect of the practicing business. To sum it up, IMC creates sustained business success by ensuring teamwork and synergy across all external business communications.

I am your Intermountain Wood Flooring representative as well as the founder and sole operator of Floorade IMC. Implementation of Floorade IMC into your business is comprised of the following steps:

1. Initial meeting to determine if your business can truly benefit from Floorade IMC. (30 to 60 minutes)
2. Discovery meeting to gather all marketing messaging outlets currently in use by your company - website, brochures, business cards, signage, logos, advertising, public relations, etc. AND monthly expense for each. (1 to 2 hours)
3. Analysis meeting to discuss and critique current marketing strengths, weaknesses, opportunities, and threats. (1 hour)
4. Planning meeting to discuss potential marketing directions. (1 hour)
5. Presentation meeting where the recommended Floorade IMC plan is unveiled, discussed, and altered as needed. (1 hour)
6. Implementation meeting where all aspects (plan, actions, budget, calendar) of the plan are approved and commenced. (1 hour)
7. Monthly review meeting to ensure implementation and results are meeting objectives and where changes to the plan can be made. This meeting will only occur for the first quarter (3 months) of plan implementation. (1 hour)
8. Quarterly review meeting to ensure implementation and results are meeting objectives and where changes to the plan can be made. This meeting will occur for the first time on month seven following implementation. (1 hour)

Meetings 1 and 2 as well as meetings 2, 3 and 4 can potentially be consolidated into two meetings. Meetings 1 and 2 must be in person while all others can be in person or remote.

All expenses will be billed to the Intermountain dealer by each individual vendor – media outlet, printer, graphic designer, etc. You will never be billed by Floorade IMC. Floorade IMC does not receive kickbacks or compensation from any vendors.